Ooter app login and home screens on two phones
AdTech

Ooter

Bringing Structure to
Outdoor Advertising

Digital advertising is measured to the click. Billboards still run on a different logic: visibility, recall, presence. Ooter brings that world into one app, so a brand without insider access can discover hoardings, compare prices and book a site as easily as anything else online. We shaped the identity and designed the app experience that makes a scattered industry feel simple.

Services
Logo & Brand Identity,
App UI/UX Design
Industry
Out-of-Home Advertising
The problem
  • Scattered inventory.
  • Opaque pricing.
  • Endless back-and-forth with intermediaries.
  • Little clarity on what you’re actually booking.
The shift

For something that commands such high budgets, buying outdoor has been surprisingly unstructured. Ooter doesn’t just digitise it. It makes outdoor

  • Discoverable.
  • Comparable.
  • Usable.

Inside the app

  1. 01

    Browse by city

    Hoardings, unipoles and billboards across Delhi, Gurgaon, Goa, Mumbai, Bangalore and nearby, all in one feed.

  2. 02

    Prices up front

    Every site shows its rate, rating and location before you enquire. No intermediaries, no guesswork.

  3. 03

    Book in a tap

    Shortlist, compare and reserve a slot for today or tomorrow straight from your phone.

  4. 04

    One place for campaigns

    Bookings, past ads and saved sites live together, so running outdoor feels like running digital.

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